Wednesday, August 17, 2011

The Crossing of the Waters

Ah, it's that time of year again, when despite Mother Nature's best efforts, the apparel industry insists that we switch gears to the colder months ahead.  With Fall/Winter 2011 previews abound, I have been enjoying the flow of creativity, as many companies continue to expand their lifestyle branding.


One preview that particularly caught my eye was the short film "The Crossing of the Waters" by photographer Oliver Pilcher, which is actually originally from A/W '09, but is still airing on the UK menswear brand D.S. Dundee site.  


Set in the Highland countryside, the story follows a wise man and his horse as he narrates in appropriate Scottish brogue, based on the poem by Scottish author, Patrick Gordon Duff Pennington.  The words are beautiful and the imagery is equally as stunning.  Paired with classic British styling, this is one to turn the volume up!


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