Touch Wood

This Japanese commercial has to be one of the most elaborate and innovative I have seen in a while.


The phone is a collaboration between Sharp, Olympus, and "more trees", a reforestation organization, and made from surplus wood from forest-thinning operations.  The prototype is called TOUCH WOOD and each one is specially compressed to resist water, insects, and mildew.  It features a distinctive cypress grain pattern and is ergonomically designed to fit in your hand.  This reminded me of my post on Vers ipod cases a while back, mixing technology and renewable resources - cool!