Despite its Scandinavian influence and recent Swiss buyout, I'm glad to see that Gant still holds strong to its New Haven roots. After all, it was there that Bernard Gant established the Gant shirt company in 1948, and where it reopened in 2010.
Prized by male Yalies in the 1960s, the shirts were an instant success with their tailored details and locker loop - the loop on the back of the shirt invented by the company. Although designed to hang in a gym locker, my mom remembers a more common practice of girls pulling the loop off of an unsuspecting perspective suitor.
This pre-fall '11 Gant Rugger video called "The New Haven Math Club" tips a hat to New Haven and incorporates some humor to boot. Modeled after a retro educational video, its a little corny, especially the way the guy says "but-tons," but I was entertained nonetheless... and I liked the closing line - "if you dress smart, your mind will surely follow."
After returning from a relaxing week of sun and sand, I am revitalized and anxious to update the SS.
First, is this article that I came across in the WSJ coming off of last weeks Wimbledon tennis finals. I really like these vintage inspired tennis whites - especially the men's Gant Rugger cricket sweater and Nylite Tretorn tennis shoes (however, I sport the classic white-on-whites). Read the article if you haven't already, it's a neat retrospective in tennis wear history.
I will certainly continue to update more vigorously, now that I am on home-turf. Keep an eye out for my July playlist coming shortly!
