This Japanese commercial has to be one of the most elaborate and innovative I have seen in a while.
The phone is a collaboration between Sharp, Olympus, and "more trees", a reforestation organization, and made from surplus wood from forest-thinning operations. The prototype is called TOUCH WOOD and each one is specially compressed to resist water, insects, and mildew. It features a distinctive cypress grain pattern and is ergonomically designed to fit in your hand. This reminded me of my post on Vers ipod cases a while back, mixing technology and renewable resources - cool!
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