Gant Revamped

Image via Gant

If you haven't checked out the new Gant website, you should definitely head over and poke around.  The new interactive format is easy to navigate and the full screen pictures look great.  I especially like the archive photos through the decades under the Heritage section and Gant's years at Yale in New Haven.  There is also a cool video that captures the spirit of New England featured in the lifestyle section as well as many other interesting stories and articles to peruse.  Lifestyle branding is all about telling a story, and Gant's new website provides more than a just a place to shop, but a whole experience including film, music, and style to complement the brand.  This is really sweet.

I particularly liked this video called "Gangs of New Haven" from the Rugger Spring / Summer Collection featuring the musical talents of U.S. Royalty.  It really captures summer in New England.