A couple of weeks ago I wrote about a photo shoot for Vanity Fair Italia called Qualcosa di Prep and the preppy subculture that has developed in Italy. One Italian brand that really stands out is Henry Cotton's of Milan, dedicated to the impeccable style of the British golf legend, Henry Thomas Cotton. Winner of the British Open in 1934, '37 and '48, he retired in the 1950s and founded the "precise lifestyle" of golfing. According to their website:
"Henry loved the high life: luxury hotels, champagne, beautiful women and expensive cars but above all he dressed impeccably. He chose every item of his wardrobe with the utmost care, developing his own, highly personal style."The ad campaigns for the company are really spectacular, combining classic preppy stylings with a European aesthetic. I think the company is headed in a promising direction and will definitely be keeping an eye out in the future.
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| Above images via Henry Cotton's |
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| Image via Richard Phibbs |
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